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Adobe conducted research to identify the foundational skills students need to effectively communicate using digital media tools. Based on feedback from educators, design professionals, businesses, and educational institutions around the world, the objectives cover entry-level skill expectations for interactive media communication. An individual earning this certification has approximately 150 hours of instruction and hands-on experience with the product, and is familiar with product features and capabilities, as well as relevant career concepts.

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Working in the Design Industry

Determine whether content is relevant to the purpose, audience, and audience needs
Demonstrate knowledge of techniques for communicating about design plans with peers and clients.
Demonstrate knowledge of basic project management concepts.
Identify legal and ethical considerations for using third-party content, such as copyright, permissions, and licensing.
Identify when and how to obtain permission to use images of people and locations
Demonstrate knowledge of digital image terminology.
Demonstrate knowledge of how color is created in digital images
Communicate visually using the elements and principles of design and common design techniques.
Identify and use common typographic adjustments to create contrast and hierarchy, and enhanced readability.
Define common photographic and cinematic composition terms and principles

Set appropriate document settings for printed and onscreen images.
Create document presets to reuse for specific project needs.
Identify and manipulate elements of the Illustrator interface.
Organize and customize the work space.
Configure application preferences.
Navigate documents.
Use rulers.
Use guides and grids..
Use views and modes to work efficiently with vector graphics.
Open or import images.
Place assets in an Illustrator document.
Set the active fill and stroke colors.
Create and customize gradients.
Create, manage, and edit swatches and swatch libraries.
Use the Color Guide panel to select coordinated colors.
Open and browse libraries of included brushes, symbols, graphic styles, and patterns.
Create and edit brushes, symbols, styles, and patterns.
Use the Layers panel to modify layers.
Manage layers in a complex project.
Work with multiple layers.
Adjust a layer’s opacity.
Create, apply, and manipulate clipping masks.
Create images using a variety of tools.
Modify and edit vector images using a variety of vector tools.
Use type tools to add typography to a design.
Use appropriate character settings in a design.
Use appropriate paragraph settings in a design.
Convert text to graphics.
Manage text flow across multiple text areas.
Select objects using a variety of tools.
Modify and refine selections using various methods..
Group or ungroup selections.
Modify artboards.
Rotate, flip, and transform individual layers, objects, selections, groups,or graphical elements.
Apply basic auto-correction methods and tools.
Repair and reconstruct images.
Evaluate or adjust the appearance of objects, selections, or layers.
Use Image Trace to create vectors from bitmap graphics.
Use effects to modify images.
Create, edit, and save Graphic Styles.
Expand the appearance of objects
Check documents for errors and project specifications.
Save in the native file format for Illustrator (.ai).
Save images in appropriate formats for print or screen.
Export project elements.
Package an Illustrator project